A well-crafted health article entices readers through the headline, then delivers on the promise with interesting and useful information. However, it can be easy to overpromise and underdeliver. Make sure that each paragraph explores a different idea, and avoid the temptation to repeat the same ideas throughout the text. Use AI writing tools to help you identify patterns of repetition.
Effective communication of health news requires journalists to explain research methodologies, limitations and where a particular finding sits within the broader scientific landscape. It also requires consideration of the audience’s existing beliefs, cultural context and health literacy levels. This often involves overcoming language barriers and communicating with visual metaphors.